StreamerU · Streamer Factory
Content · Worksheet
Lesson 37Presence Mastery
Viewer Motive Map
Map why people stay, tip, or leave in your show — then match one segment to a primary motive.
Viewers stay for motives: belonging, learning, entertainment, status, parasocial comfort, or utility. Guess less — map what your show actually offers.
Motive map
Common motives: Belonging · Learning · Entertainment · Recognition · Comfort · Utility.
| Motive | Evidence I see in chat/behavior | How my show feeds it |
|---|---|---|
Primary motive this month
Primary motive I will design for
Secondary motive (optional)
What I will stop optimizing for (honest demotion)