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Lesson 48Content Creation Mastery
Event After-Action Review
Structured AAR: objectives, attendance signals, what broke, what to repeat — under 20 minutes.
Complete within 24 hours while memory is fresh. Events are experiments — file what you learned.
Objectives vs results
Primary objective
Did we hit it? Evidence
Secondary objective (optional)
Signals
- Peak concurrent vs typical LIVE
- Participation rate (chat, gifts, joins) vs plan
- New vs returning viewer mix noticeable
- Clips or quotes worth saving
What broke / what sang
One thing to fix before next event
One thing to repeat exactly
Next event
Run again in ___ weeks — or pause because