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Lesson 37Presence Mastery
Ethics Gate Card
A hard gate before motive-based redesigns: no fake scarcity, no shame hooks, no covert pressure.
Pass every redesign and tip moment through this gate. Presence Mastery includes trust. Manipulation that 'works' still fails the craft.
Ethics gate (all must pass)
- No fake countdown or false scarcity
- No shame / FOMO language aimed at quiet viewers
- No pretending a gift is required for basic respect
- No bait-and-switch promises
- I would be fine if a mentor watched this moment
- I can explain the ask in one honest sentence
If something failed the gate
What I almost did
Honest rewrite